The Rad Wife was a bold, playful lifestyle blog concept I built from the ground up to help people function better at home, without the pressure of perfection. With hot pink accents, oversized typography, and a no-nonsense tone, it was designed as a modern, relatable response to the #tradwife trend. Less aesthetic performance, more practical systems.
The blog’s purpose was to make everyday life more manageable through digital tools, printable checklists, and honest storytelling. I developed the brand voice, designed the site, and created digital product offerings, including budget planners, home management trackers, and cleaning systems. The copy was intentionally fun, quirky, and grounded in lived experience—crafted to speak directly to people juggling real-life chaos.
Although the project was never publicly launched, The Rad Wife remains one of my favorite creative exercises in brand identity, content strategy, and audience-centered design. It’s a reflection of both my marketing background and my personal mission to bring more ease and joy into the everyday.
(My chosen Pen Name is Kinsey James: see below)
