
$10, 1 Million Views, and One Scrappy Tournament Clip
How I Turned a Local Disc Golf Moment into an Opportunity for Global Reach
As Communications Coordinator for Eagles Wings Disc Golf, I wore many hats… photographer, content creator, designer, social media manager, web updater, and newsletter sender. But one scrappy little post is the reason you’re reading this case study.

Streaming Through the Storm
Building a Twitch Brand That Blended Magic, Memory, and a Tiny Pirate Parrot
In the early days of the pandemic, while the world felt uncertain and disconnected, my husband Kyle launched a Twitch channel under the handle Riptanc, an anagram of cantrip, a nod to his love of Magic: The Gathering. As he streamed games like Sea of Thieves, I worked behind the scenes to help shape his channel into something special: equal parts cozy, chaotic, and community-driven.

The Rad Wife – A Domestic Rebellion of #Tradwife
Building a Bold, Real-Life Resource for the Overwhelmed and Over It
The Rad Wife started as a journal entry and quickly turned into a mission: help creatively wired, domestically overwhelmed folks find systems that actually work, even if their brains are a little messy, their laundry piles are sentient, and their lives don’t fit the Pinterest-perfect mold.
Created during one of the hardest chapters of my personal life, The Rad Wife isn’t about being the perfect homemaker. It’s about being a resilient one.

Behind the Curtain, In the Spotlight
Ghostwriting High-Impact Thought Leadership for Forbes + Inc.
At Rise Marketing, I didn’t just manage tasks. I amplified voices here, too, especially the one at the top.
As the agency’s in-house copywriter and digital marketing manager, I worked closely with founder Kahl Orr to ghostwrite a series of thought leadership articles that positioned him as a trusted expert in the digital marketing space. Many of these articles were published through his membership with the Young Entrepreneurs Council and appeared on major platforms like Forbes and Inc.com.
