Case Study: $10, 1 Million Views, and One Scrappy Tournament Clip

How I Turned a Local Disc Golf Moment into a Global Reach Campaign

As Communications Coordinator for Eagles Wings Disc Golf, I wore many hats… photographer, content creator, designer, social media manager, web updater, and newsletter sender. But one scrappy little post is the reason you’re reading this case study.

The Challenge

Eagles Wings Disc Golf runs events that build community through sport, often in underserved areas. The organization had powerful stories to tell; they just needed someone to package them in a way that resonated far and wide.

One tournament day, I captured a short but electrifying clip. A moment of pure sports magic. It had the energy. Now it needed the audience.

The Strategy

I edited the clip into a punchy, shareable video and wrote copy designed to engage both seasoned disc golfers and newcomers to the sport. Then I taught myself Facebook Ads on the fly, experimenting with interest targeting and micro-budget strategy.

Total spend?
$10.

Total vibe?
Global.

The Results

• 1M+ views across Facebook
• 1K+ engagements including shares, comments, and reactions
• Reach across nearly every continent
• A major brand visibility spike for Eagles Wings with no outside agency support

The Bonus Stats

While the viral post was a high note, my day-to-day at Eagles Wings was about consistency and care. I:

• Shot and edited photo + video content for tournaments and special events
• Created branded graphics for social, web, and print
• Designed and sent monthly newsletters
• Managed and updated the website
• Helped coordinate events and live social coverage
• Traveled to Costa Rica to document the installation of a 9-hole disc golf course in San José (a separate but equally powerful story of global impact)

The Takeaway

Anyone can go viral with a big budget. But give me ten bucks and a mission I believe in? I’ll turn a single clip into global buzz. That’s what happens when strategy meets soul.