Atlantic Outdoors is known for its Amish-crafted outdoor structures, but even heritage craftsmanship benefits from a modern digital strategy. I led the overhaul of their monthly newsletter by designing a custom template that balanced rustic charm with clean, professional design.
While I didn’t write the articles myself, I managed the content calendar and coordinated with writers who developed each piece using deep SEO keyword research. My role included organizing the workflow, editing for clarity and tone, and ensuring every newsletter was scheduled and delivered to the complete client list on time.
The result was a consistent, brand-aligned communication channel that kept Atlantic Outdoors connected to its audience while boosting visibility through strategic content. It was a great example of how thoughtful design, solid project management, and SEO-focused storytelling can work together to support long-term customer engagement.
